Use automation to generate more reviews and reactivate older customers

Reactivating Relationships: How Automation Strengthens Your Customer Engagement

by | Aug 1, 2023 | 0 comments

Reactivating Relationships: How Automation Strengthens Your Customer Engagement


Adopting automation and artificial intelligence is no longer optional in the fast-paced world of modern business; it is a necessary component of being competitive. As you lead your company in this digital era, it’s worth considering how these powerful tools can help with many things.

Customer connections are everything. But how do we not only maintain these relationships but bring them to new heights? How do we rekindle the spark with customers who’ve grown distant or disengaged? The answer lies in the strategic use of automation.

Customer reviews: Collection automation and information gathering

Imagine your customer relationships as a goldmine of insights, waiting to be tapped. Often, the wealth of information contained in customer reviews remains unexplored due to the effort required to gather them.

Customer feedback is a priceless asset to any business, shedding light on what’s resonating with customers and what might need a little fine-tuning.

Enter automation tools, designed to ease this process. They can schedule review requests at just the right moments, boosting the chances of your customers sharing their thoughts. But here’s where it gets even smarter.

Imagine implementing a system where only satisfied customers are guided to public review pages like Google or Trustpilot. Meanwhile, those who didn’t have the best experience are directed to a private form where they can freely express what went wrong. This isn’t just about avoiding negative public feedback; it’s about actively engaging with that customer, understanding their concerns, and turning a potential loss into a loyal customer.

It’s a two-way street, where customers feel heard and businesses get a chance to grow and improve. That’s not just good business practice; that’s building meaningful relationships.

Tip: Want to also improve the customer journey at the start? AI-powered chatbots may be exactly what you’re looking for.


AUtomation helps with customer experience

Using automation to reactivate customers

Automation isn’t just about catering to current customers. It can also breathe new life into those connections that have drifted away. Imagine extending a virtual handshake, perfectly timed and personalized, to a former client.

Take the re-engagement of dormant clients as an example. In the past, this might have meant laboring through a manual, one-by-one process that ate up precious hours. With automation, you can set up tailored email campaigns or reminders that leap into action at just the right moment, based on specific client behaviors or inactivity periods. It’s not merely a time-saver; it’s a well-crafted strategy to make sure no opportunities slip away unnoticed.

And when you use ChatGPT to write your outreach, this article can help you write the best copy.

Picture this: You run a restaurant with a list of 1500 clients, complete with names, emails, and phone numbers. Why not send out a 10% discount voucher, or a complimentary cocktail to 100 of them for the not-so-busy Tuesdays, spanning 15 weeks? Through automated, personalized emails and texts, those vouchers reach the right inboxes. If clients respond, the automation halts for them. If not, one or 2 more friendly nudges to their phone and email are sent the next days. And if this results in just five more tables served every Tuesday, all through a single setup process? That’s not just a win; It’s smart business!

AI strengthens automation

Adding AI to the equation

Now, let’s delve into the realm of AI, where things get even more exciting. While automation excels at handling repetitive tasks, AI goes a level deeper, infusing intelligence into these processes. It’s a powerful tool, one that can greatly amplify the efficiency and effectiveness of your strategies.

Consider the way AI can analyze customer behavior patterns. By looking at past interactions, preferences, and even subtle nuances in the way a client interacts with your brand, AI can predict when someone might be drifting towards inactivity. It can then trigger an automated reactivation campaign, perfectly timed and tailored to that individual’s interests. No more guesswork, just well-placed, intelligent engagement.

But that’s just the start. AI also has the remarkable ability to sift through customer reviews and pinpoint common themes or recurring issues. Are people consistently praising a specific feature of your product? AI can highlight that. Are there subtle suggestions for improvement scattered across various reviews? AI can collate them into actionable insights.

Imagine the transformation this can bring to your product development or service refinement. By understanding what truly resonates with your customers, and where there might be room for growth, you can align your business more closely with their needs and desires.

For example, if AI identifies a pattern of customers appreciating fast delivery but suggesting improvements in packaging, that’s a clear roadmap for enhancing customer satisfaction. You can then implement changes based on real, substantiated feedback, knowing that it’s precisely what your audience wants.

The union of AI and automation isn’t just a trend or a buzzword; it’s an approach that can dynamically transform how you engage with your customers, how you grow your relationships, and how you shape your products or services to resonate with your audience. It’s about being proactive, intelligent, and human in a digital world. It’s about creating a business that’s not just responsive but intuitive, always one step ahead.

It’s time to consider how these technologies can reshape your business strategy, streamline processes, and create more meaningful engagements. If you’re curious about how to start, or if you want to share your experiences, I’d love to hear from you. Feel free to leave a comment below or reach out to me directly.

Are you interested in what AI can do for your business? Check out our knowledge base here: Knowledge Base

And if you want to save time with social media check out our AI & Content creation article!

automated customer engagement

Automation and Customer Experience

Besides customoer reviews AI and Automation can help in a plethora of different ways to increase and automate customer engagement.

The advent of automation has not only redefined operational efficiency but has also significantly elevated the customer experience. In an era where customer expectations are soaring, automation presents businesses with the opportunity to deliver personalized, timely, and high-quality service consistently. Here’s how automation is transforming the customer experience landscape:

Personalized Customer Interactions

Automation has empowered businesses to offer personalized experiences at scale. Through data analytics and AI-driven insights, companies can tailor their communications and services to meet individual customer preferences. This level of personalization was once the hallmark of boutique businesses but is now achievable for companies of all sizes, thanks to automation. For instance, e-commerce websites use automated algorithms to recommend products, creating a highly personalized shopping experience that can lead to increased customer satisfaction and loyalty.

Efficient Customer Support

Customer support can make or break the relationship between a business and its customers. Automation introduces efficiency and immediacy into customer service operations through tools like chatbots and automated ticketing systems. These tools can handle customer queries without human intervention, providing instant responses and solutions. Moreover, they gather and remember customer data, allowing for even more efficient future interactions. This immediate and consistent support ensures customer issues are addressed promptly, improving the overall customer experience and perception of the brand.

If this fits your business, be sure to contact us and schedule a consultation call!

Seamless Multichannel Experiences

Today’s customers interact with businesses through various channels, including social media, mobile apps, and email. Automation unifies these channels to deliver a seamless experience. An integrated CRM system can automatically update customer interactions across all platforms, ensuring that whether a customer sends an email or reaches out via social media, the context and history of their interactions are preserved and easily accessible. This eliminates redundancy and frustration, fostering a smoother customer journey across every touchpoint.

Proactive Engagement

With automation, businesses can shift from reactive to proactive engagement. Automated systems can identify trends and patterns in customer behavior, enabling businesses to anticipate and address needs preemptively. For example, if a customer frequently purchases a particular item, an automated email can be sent to them when that item is back in stock or on sale, thus enhancing the customer’s experience with the brand by showing attentiveness and consideration for their preferences.

Consistency in Quality and Brand Voice

Consistency is critical in building trust and a strong brand image. Automation ensures that every interaction — an email, chat, or social media message — adheres to the company’s standards for quality and tone of voice. Automated templates and responses are designed to reflect the brand’s voice, delivering a consistent message that resonates with customers and reinforces brand identity.

Feedback Collection and Analysis

Finally, automation streamlines the feedback collection process, making it easier for businesses to solicit and analyze customer opinions. Automated surveys and feedback tools can collect input at various customer journey points, providing valuable insights into customer satisfaction and areas for improvement. This automated feedback loop not only helps businesses fine-tune their offerings but also makes customers feel valued and heard, contributing to a positive experience and enhanced customer loyalty.

In conclusion, automation is a potent enhancer of the customer experience. It offers personalization, efficiency, consistency, and proactive engagement opportunities that can help businesses meet and exceed their customers’ expectations. As companies continue to leverage automation, the focus on customer experience will only grow stronger, providing a competitive edge in the market and fostering lasting customer relationships. To learn more about integrating automation into your customer experience strategy, contact Your Expert AI Coach today.

How AI Can Enhance Customer Engagement

Understanding the Stages of Customer Engagement

Another important factor to include in what automation to use for customer engagement is to figure out in which stage of the cycle your customer is.

Customer Engagement is not a one-time event but a continuous cycle that evolves with every customer interaction with your brand. To deepen our understanding, let’s explore the stages of customer engagement and how automation can enhance each phase.

Awareness: At this initial stage, potential customers discover your brand. Automation can play a pivotal role through targeted ads and social media campaigns that reach a broader audience with personalized messaging. For instance, AI-driven analytics can help you understand market trends and customer preferences, allowing you to create content that resonates and captures attention.

Consideration: Once customers are aware of your brand, they start considering whether your product or service meets their needs. Automated email nurturing campaigns can be highly effective here, providing potential customers with information and resources tailored to their interests and behaviors. By tracking user interactions on your website, AI can trigger the right content at the right time, moving leads further down the sales funnel.

Acquisition: This is the point at which a customer makes their first purchase. Automation can streamline the purchasing process, making it as easy as possible for the customer. From automated sign-up forms that capture essential customer data to chatbots that answer last-minute questions, the goal is to make the acquisition as frictionless as possible.

Service: After a customer has made a purchase, the service stage ensures they have a positive experience with your product or service. Automated customer service tools like chatbots can provide instant support, while AI can analyze customer usage patterns to offer proactive service tips or additional resources.

Loyalty: The loyalty stage is about turning one-time buyers into repeat customers. Automation can help by sending personalized offers or loyalty rewards based on the customer’s purchase history. For example, if a customer frequently buys a particular type of product, an automated system can send them a discount code for their next purchase of that item.

Advocacy: In the final stage, satisfied customers become advocates for your brand, sharing their positive experiences with others. As mentioned before, automation tools can encourage customers to leave reviews or share products on social media after a purchase. AI can also identify your most engaged customers and invite them to exclusive referral programs or brand ambassadorships.

The Impact of Automation on Customer Engagement

By integrating automation into each stage of customer engagement, businesses can ensure that they meet and exceed customer expectations. Automation provides a consistent and personalized experience that can lead to increased satisfaction and loyalty. It also frees up valuable time for your team to focus on creative and strategic tasks that require a human touch.

In the digital age, where customer preferences and behaviors constantly evolve, automation and AI are not just tools for efficiency; they are essential for staying relevant and competitive. By understanding and leveraging the stages of customer engagement through automation, businesses can create a more dynamic, responsive, and personalized customer journey.


As we’ve seen, automation is not just about technology; it’s about creating a customer experience that feels personal, attentive, and responsive at every stage of the customer’s journey. From the first moment of awareness to the ongoing development of loyalty and advocacy, automation can help you build stronger, more meaningful connections with your customers.

If you’re ready to explore how automation can transform your customer engagement strategy, reach out for a consultation!

Are you just starting out with automation in your company? This article may be helpful! 

About the Author

Jamie Martojo

As the Founder of Your Expert AI Coach, Jamie Martojo is on a mission to demystify AI for businesses of all sizes. Known for innovative strategies, Jamie helps businesses not just survive, but thrive in the evolving digital landscape.

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